I’ve been writing for as long as I can remember and still find writing letters that begin “To whom it may concern” very tedious.  It’s not very engaging wordplay.  It’s boring.  It’s a business-world casualty hit to the writing voice.  But there it is, because formula is sometimes important.

However, this is the emerging world of new media.  Rules are changing.  So If I get a vote, I vote that one’s the first to go.