Words aren’t as easy as everybody thinks.

An AI can only get your brand so far before it sounds a little fuzzy.

But add the power of caffeine to a copywriter and you get modern-day magic, images forming in a reader’s mind using just words.

Like some organic binary code. Ones and zeroes replaced with nouns and verbs.

All it takes is a little coffee.

Well, that’s how it works around here.

About Yvonne Harbison

(One of those magical cafe copywriters,
most often powered by coffee.

Caffeinated Ramblings

(aka the blog)