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If you’ve been working in content for any length of time, you’ve had the conversation. A client mentions SEO in a brief. A job listing requires “SEO experience.” A coworker talks about keywords like they’re a secret language. Everyone seems to assume you either know what they mean or you’ll figure it out. And maybe…
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AI output is only as good as the expertise directing it. Here’s why professional judgment is what separates useful AI content from generic noise.
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Content strategy isn’t a buzzword. It’s planning, creating, organizing, and managing content with purpose. Here’s a working definition writers can actually use.
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I keep finding myself in similar conversations with other writers and creatives. Let’s talk about it. Writing In the Age of Everything Starts Now.
The Coffee Writer 